Apple's iOS 11 Adds AR, Improves Siri, Mail, Photos, Maps, More [Update]

SAN JOSE – Apple announced iOS 11 during its World Wide Developer Conference (WWDC) keynote on Monday. Improvements include significant enhancements to Siri, Mail, the Photos app, and Control Center. Apple is also building in under-the-hood improvements to how photos are taken and stored. Other improvements include Lock Screen and more. This is a living document until we complete it after the keynote.

Apple Announces macOS High Sierra, Public Beta Late this Summer [UPDATE]

SAN JOSE – Apple announced macOS High Sierra during Monday’s World Wide Developer Conference (WWDC) keynote. The new operating system brings Apple File System, significant improvements to Mail and Photos, and Metal 2. Apple will also be building in support for VR engines. We’ll update this article with more details after the keynote.

WWDC Keynote Line Takes Over McEnery Convention Center

It’s Worldwide Developer Conference keynote day, and that means big announcements are on the way. Developers attending the event started lining up early this morning so they wouldn’t miss out and the line to get in quickly grew to take over the block in front of the McEnery Convention Center in San Jose. MacVoices host Chuck Joiner snapped this pic showing how long the line was around 7 AM pacific time. The keynote starts at 10 AM and TMO is on location to fill you in on all of today’s surprises.

Apple Brilliantly Personifies iPhone Security

There are three new “Why Switch” videos on YouTube. Contacts is clever and does a pretty good job of conveying that it’s easy to move your contacts to iPhone from “your phone.” Smooth makes a good case that video is smoother on iPhone. But Security, now that one is brilliant. It personifies iPhone’s inherent security advantage over (the unnamed) Android in a funny, concise, and elegant way. It’s easy to understand, and I think it’s entertaining. You can watch it below.

New Apple Cartoon Looks at the Liam Recycling Robot

Apple launched a new video called “Earth Day 2017 — Does my iPhone believe in reincarnation?” It’s part of the cartoon series the company started on Earth Day earlier in May, but this one takes a look at Liam. That’s Apple’s purpose-built recycling robot that pulls iPhones apart so the components can be reused. I like this series of environmentally-themed cartoons. They’re fun, interesting, and informative. Lisa Jackson, Apple Vice President Environment, Policy and Social Initiatives, tweeted the video Thursday.

Apple's New Switcher Campaign — for iPhone

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

Apple's Driverless Test Car Caught in the Wild

Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.

Stevie Wonder Plays Apple's Beer Bash, Here's Tim Cook's Tweet

Apple brought Stevie Wonder in to play the company’s Beer Bash this week, and Apple CEO Tim Cook tweeted an image of him hugging the artist onstage. The concert capped a week of activities highlighting Global Accessibility Awareness Day. Mr. Wonder, who is blind, has long endorsed Apple because of the company’s extensive accessibility features in macOS and iOS. Apple often brings in big names for its Beer Bash, a long tradition for the company. This is likely to be of the Beer Bashes is held at Infinite Loop, as the company begins moving into Apple Park in the next few weeks. 9to5Mac rounded up some additional tweeted imaged from the event.