Apple Opens up App Store Referral Data to Developers

Apple announced Wednesday that developers would have access to AppStore “Sources and Referral Data.” In more direct terms, Apple is making it easier to find out where their customers are coming from. This will help them market their apps and acquire new users.

Microsoft Launches a New Assault on Apple: Surface Laptop

On May 2nd, Microsoft presented its latest product in the Surface family, the Surface Laptop. This is a pure laptop, in the style of Apple’s MacBook line, and has a 13.5-inch display. Notable is the low weight, 2256 x 1504 display, fabric keyboard, four available colors, Windows 10 S and a claimed 14 hour battery life.

Apple's Using a Lexus for Self-Driving Car Tests

Bloomberg got pictures of a Lexus that reportedly belongs to Apple. An unnamed source gave the news outlet photos of the Lexus and claimed it emerged from an Apple facility known to be part of Project Titan. That’s Apple’s self-driving car project. The car is a  Lexus RX450h SUV, and it has a sporty, “top-of-the-range 64-channel LIDAR, at least two radar and a series of cameras.” One must extend a measure of trust to the unnamed source, but it seems reasonable to imagine this is an Apple vehicle. If not, it’s going to be very like the kind of system Apple would be using to develop its self-driving technology. Apple veteran (legend) Bob Mansfield has refocused and pared down the Project Titan team. Its exclusive focus as of now is thought to be developing a self-driving system before moving on to an actual car. The long and the short of this story, however, is that people care what Apple is doing, even if it’s just testing technology using off-the-shelf components and a nice SUV. Bloomberg has more pics and a GIF of the car.

Jimmy Iovine Wants Apple Music to Be a Movement in Pop Culture

Music legend and Apple executive Jimmy Iovine wants nothing less than for Apple Music to be, “an overall movement in popular culture.” Apple Music is Apple’s streaming music service, but the company has been running original video content, too. Not so much as, say, Amazon or Netflix, but Bloomberg said its an experiment that could get bigger.

Could 'Apple Cash' Take on Venmo?

Rumors swirl around Apple like confetti after a wedding. The latest addition to the speculation mill is that Apple is once again looking to enter the money transfer service. Jeff Butts has all the details about what he thinks might be called “Apple Cash.”

Apple's Wireless Charging Could Use Your Wi-Fi Router in a New Way

We’ve thought for a while that Apple was working on wireless charging for the next iPhone, and a recent patent filing reinforces that. What’s surprising is that the filing suggests the possibility of using a Wi-Fi router to transmit the power, but Apple’s not in that business anymore. Or are they? Jeff Butts thinks it might be too early to sound the death knell for the Airport router, and wireless charging might be the defibrillator needed to bring the device back to life.

Macintosh Original Andy Hertzfeld to Keynote Vintage Computer Festival April 29th

Andy Hertzfeld from Steve Jobs’s original Macintosh team will be presenting a keynote address at Vintage Computer Festival Southeast 5.0 in Roswell, Georgia. The event takes place on April 29th and 30th, and Mr. Hertzfeld will be speaking on April 29th. This event is dedicated to vintage computers and includes booths, consignments, hands-on activities, exhibits, concessions, and speakers. In addition to Mr. Hertzfeld, Tandy executive Don French will be offering his own keynote presentation. Andy Hertzfeld left Apple in 1984, and in the years since he cofounded Radius (1986), General Magic (1990) and Eazel (via Wikipedia). He also took a lead role in the creation of Google+. Admission for the event is $10 for one day and $15 for two days. Kids 17 and under get in free with a parent or guardian, and students get in free with an ID. The pic below is of Steve Wozniak and Andy Hertzfeld from back in the day.