Apple announced the name of what we used to call Apple Campus 2.0—now it’s Apple Park. Bryan and Jeff chew on the name for a while, and discuss what we might expect when it opens in April. They also pore over Apple Watch 3 rumors and the news that a key supplier will stop making Apple Watch displays. And somehow they segue that into some new iPad and iPhone rumors.
Apple
Get $8.62 Off Your Amazon Order (Today Only) Thanks to Harris Reputation Poll
Amazon announced Wednesday a celebratory customer discount. The company told customers they could get $8.62 off their order of $50 or more because Amazon topped the Harris Poll Reputation Quotient with a score of 86.27. This is the second year in a row Amazon took top ranking in the annual survey—Apple was #5 in this year’s results, down from #2 in 2016 and #1 in 2012. Amazon’s score of 86.27 in the survey was a record high score. But who cares, right? The important thing is you can get $8.62 off your Amazon order using coupon code BIGTHANKS at checkout. If you order precisely $50 worth of stuff, that would be 17.24% off your order, which is significant. While you’re at it, use TMO’s affiliate link when ordering.
The Pros and Cons of Legacy Apple Products Going Extinct
It seems that there is just as much fuss about Apple products that seem to be on the verge of extinction as there is about exciting new products. John looks at the economics and psychology of Apple dropping beloved products like certain Macs, Airport base stations, displays and other devices that we’ve come to depend on. Are we on the verge of a new age of Apple?
Apple Releases Logic Pro X 10.3.1 with Security Fix, Improved Regions and iOS GarageBand Support
Apple released Logic Pro X 10.3.1 Tuesday. The update includes a security fix for maliciously crafted GarageBand files. It also improves the way regions perform, edits, and the ability to share 44.1kHz projects to GarageBand for iOS.
Apple Takes Us on iPhone 7 'One Night' Tours of NYC, Johannesburg, Shanghai, Tokyo
Apple launched five new commercials through its YouTube channel Tuesday. Four of them are part of the “Shot on iPhone” series and take us on “One Night” tours of New York City, Johannesburg, Shanghai, and Tokyo. Each commercial is comprised of stills and videos from their respective cities, theoretically taken over one night.
Apple Remote Desktop Updated with Touch Bar Support
Apple updated Apple Remote Desktop to version 3.9 Tuesday. The update adds support for the Mac Book Pro’s Touch Bar. It also features the ability to export computer lists and beefs up security.
Rumors about March Apple Event for iPhone SE and iPads Get Serious
Rumors about an Apple media event in March got serious this week with a story from Japanese site Mac Otakara. According to the story, Apple will hold a media event in March—in keeping with last year—where the company will introduce a new iPhone SE and new iPad models.
Game of Thrones 'A Dance with Dragons' iBooks Enhanced Edition on Preorder
Apple’s iBooks Store added the Enhanced Edition of George R.R. Martin’s A Dance with Dragons over the weekend. It will ship on March 30th, and includes new artwork, an expanded glossary, more information about the houses, maps, and more.
Apple's Facial Recognition Plans, the AI Race - TMO Daily Observations 2017-02-20
Apple buying RealFace has people talking even more about using facial recognition to unlock our iPhones. John Martellaro and Bryan Chaffin join Jeff Gamet to talk about Apple’s potential plans and what they think the company has in store for facial recognition technology. They also look at Apple’s Siri and Amazon’s Alexa and the race for mainstream artificial intelligence.
Apple Answers Tweets in 4 New iPad Pro Ads
Apple launched four new iPad commercials that respond to real tweets from real folks. The first (included below) is in response to a tweet about iPad not being a real computer. The second spot addresses a tweet about poor Wi-Fi. The third answers whether Microsoft Word is on the iPad (it is), and the fourth notes that iPads aren’t subject to PC viruses. The Twitter accounts are real (Tweet 1 account, Tweet 2, Tweet 3 account, Tweet 4), and The Verge reported that Apple contacted at least one of the tweeters before using their tweets. There’s almost zero chance Apple didn’t do so with all of them. But, Apple used actors to represent the Twitter account owners. It’s an interesting campaign. Some have already noted it’s reminiscent of Apple’s “Get a Mac” campaign. More interesting, though, is that this is the first time I can remember Apple addressing questions like these, especially in an ad. The company is also leveraging social media, an area that hasn’t typically been a strong suit for Apple. They’re not my favorite spots from Apple, but they’re solid. It will be interesting to see if this becomes a major campaign.
WWDC in San Jose Is Closer and Other Apple Insights
We had a good discussion about Apple moving WWDC back to San Jose on Thursday’s Daily Observations. In that discussion, we talked about how much easier it would be for Apple engineers to attend an event in San Jose because it wouldn’t necessarily suck up a whole day and hours of travel. We also talked about proximity to Apple Campus 2.0, and the reality San Jose is less expensive. Daring Fireball‘s John Gruber discussed the move with Apple senior vice president Phil Schiller, who confirmed most of what we thought. Mr. Gruber also pointed out that Apple’s WWDC is a much bigger deal to San Jose than it ever was to San Francisco. He said Apple was working with San Jose’s mayor and others to stage events throughout the week, something San Francisco never did to my knowledge. Check out his piece—it’s a good read.
New McDonald's Ad Pokes Fun At Apple to Promote 'STRAW'
Fast food chain McDonald’s has a new ad for a product called “the STRAW.” It pokes fun at Apple, in particular Jony Ive, as it features white backgrounds and a British narrator. The product will released along with four new shakes in time for St. Patrick’s Day. Check out the Suction Tube for Reverse Axial Withdrawal in the commercial.
Bryan Chaffin Talks about How Politics Intersects with Technology
Chuck Joiner asked me on to MacVoices to talk about Apple, the tech world, and politics. In this video podcast, I make the case that Apple is just plain too big to avoid politics. From regulations, to taxation policy, to international posturing, to the fact that Apple is worth almost US$700 billion, Apple can’t avoid politics. More importantly, the broader tech world itself that it increasingly intersects with tech. I think I spewed off about getting older and struggling to understand Millennials, too. It’s all kind of hazy, but that didn’t stop Chuck from making that part of his title…oh, and check out that key frame he picked. Why did I agree to do this show again? … Oh, right, because I luuuuurve me some Chucky J!
Mac Users Can Expect More Malware and TV Shows Are Good for Apple Music - ACM 398
With state-sponsored hackers from Russia developing malware for the Mac, Bryan Chaffin and Jeff Gamet fear Mac users can expect more malware in the future. They also discuss the negativity that greeted Planet of the Apps, and argue that TV shows are good for Apple Music. Plus, they visit listener comments on Net Neutrality.
Who's More Intelligent, Apple's Siri or Amazon's Alexa?
In the battle of virtual personal assistants, Apple and Amazon have strong contenders. Which one is “smarter,” though, Siri or Alexa? Perhaps it’s too early to really call the race, since both personal assistants keep growing and evolving. Be that as it may, Jeff Butts has put both through their paces, and shares his thoughts.
Right to Repair Laws, Apple Design Critics - TMO Daily Observations 2017-02-15
Apple doesn’t make it easy for people to get parts for do-it-yourself repairs, and some states want to change that. Kelly Guimont and John Martellaro join Jeff Gamet to debate whether or not companies should be required to make device parts available outside of authorized repair centers, plus they look at a claim Apple is actually pretty crappy ad designing products.
Apple Music Trailer for Carpool Karaoke with Will Smith, Metallica, Ariana Grande, More
Apple has pushed the first trailer for Carpool Karaoke, the spinoff series being produced for Apple Music by James Corden and CBS. It features, “James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal, and many more.” It’s super fun, and builds a song with short samples from many episodes of the first season. Carpool Karaoke has been a huge hit for James Corden and The Late Late Show, and news broke late in 2016 that it would be spun off as a standalone show for Apple Music. My guess—especially after seeing this trailer—is that it’s going to be a huge hit for Apple Music, too.
iOS Geek Gab, Managing RAM, Converting Numbers to Excel – Mac Geek Gab 644
A little iOS Geek Gab segment starts the show, discussing batteries – both internal and out – as well as screen protection. Your geeks share their picks and, more importantly, how they pick. Then it’s on to some great tips from both your two favorite geeks and you, including managing RAM, converting Numbers to Excel (without Numbers!), upgrading your Mac mini and more. Press play and enjoy!
BeatsX Headphones Finally Launch On Apple Store
Apple has finally launched the long-awaited BeatsX headphones. The headphones were originally delayed in Fall 2016. Apple’s website listed shipping times of 4-5 business days for White and Black colors, and 8-11 days for Blue and Gray.
Apple, Kill the LG UltraFine 5K and Make Your Own Displays
As if it weren’t bad enough that the LG UltraFine 5K performed poorly when placed too close to a wireless router, now Apple’s shipping times for the display have slid to five to six weeks. Jeff thinks that it just might be time for Cupertino to resume making the displays for their Macs and MacBook Pros instead of relying on the third-party market to fill the void.
Self Publish Your Books With iBooks
If you’re an author, you can self publish your books on iBooks. You’ll want to leverage multiple platforms to increase your visibility, but don’t forget Apple. As The Mac Observer editor-in-chief, Bryan Chaffin, wrote, Apple’s eBook platform isn’t perfect, but it is worthwhile to use.
![Deleted Browser History From Safari Gets Saved To iCloud [Updated]](https://www.macobserver.com/wp-content/uploads/2017/02/IMG_0798.webp)
Deleted Browser History From Safari Gets Saved To iCloud [Updated]
In unnerving news, Forbes reports that your web browsing history in Safari gets stored in iCloud, even if you deleted it. Using a special tool, a security analyst accidentally discovered an iCloud record called “tombstone,” and this is where Apple stores the deleted history.
Apple Doesn't Love iBooks and Samsung Schadenfreude - ACM 397
Evidence suggests Apple stopped loving iBooks. Bryan and Jeff go over that evidence and discuss why Apple should rekindle that love and make iBooks great again. They also take a few minutes to experience some schadenfreude over Samsung’s battery factory fire, and argue that a loss of market share demonstrates Samsung’s lack of software relevance.
Amazon's Fire TV Boss Joins Apple TV Team
Apple TV has a new vice president for product marketing and he used top be in charge of Amazon’s Fire TV division. Timothy D. Twerdahl came on board with Apple in February and he’s taking over the marketing job from Pete Distad.
