Amount Ad-Buyers Spend on Instagram Digital Video to Double

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Instagram Stories on the Web

The share of ad-buyers’ digital video budgets that is spent on Instagram will double from 2018 to 2020. Bloomberg News reported on a new survey by financial services firm Cowen. It found that 61% of the respondents, who collectively represented approximately $14 billion in ad spend, consider the photo-sharing app the go-to platform for launching a campaign targetting 13 to 34 year-olds.

“Stories” — a relatively new Instagram feature — are helping to grow the app into a campaign favorite. Instagram Stories appear “poised for greater adoption” as more ad buyers allocated some portion of their spend to the feature in 2018 than the year prior, said Cowen’s John Blackledge in a note. Instagram even beat out TV in this younger target group, a medium only 3 percent of respondents said was a primary platform.

Instasize Provides Photo Editing and Tools for Creatives

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Instasize is a photo editing app that offers tools and education to creatives. You don’t need to be a big time influencer to create big time edits, anyone at any skill level can add a personal + professional touch to the photos they post online. With over 80 photographer inspired filters, you’re bound to find a filter that fits the aesthetic you’re looking for. Bring a crisp HD look to any photo, regardless of what you used to shoot it. Maintain a cohesive feel across all of you social platforms. Exclusive filters released monthly to all premium members. Custom editing made easy – adjust sharpness, brightness, exposure, contrast, and much more. If you’re looking to finely adjust details within your photos, Instasize can help you do that. The app also includes beauty tools like acne spot removal, adding vibrance, whitening teeth, and glowing skin. App Store: Free (Offers In-App Purchases)

Instasize Provides Photo Editing and Tools for Creatives

Twitter will Livestream NBA Games, but Just Focus on One Player

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Kevin Durant Doing His Thing

Twitter might just have found a great way to get into streaming major live sports. The social network struck a deal to livestream the second half of a number of NBA games, with its camera focussing on just one player, Re/Code reported. During the first half, users can vote for who they want that camera to focus on via the @NBAonTNT account. The deal covers 20 games, including at least one playoff game, beginning with the All-Star Game on February 18th.

The deal, which is clearly an experiment, reflects the quandary facing TV executives today: As more and more people stop paying for traditional TV, professional sports leagues and their broadcast partners are trying to figure out how to translate great TV content, like live sports, to places that aren’t television, like Twitter, Facebook, Amazon, and Google.

I watch a lot of sports. Often I have Twitter running at the same time and chat online about what’s happening in the game. I think Twitter might just have come up with a really good way to capitalize on the second screen phenomenon.

We do Not Know how to Talk About Online Privacy Violations

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Abstract image of data that has been locked down

The debate over user privacy online is getting ever more intense. Barely a week goes by without some new horror being revealed. On Buzzfeed News, Charlie Warzel laid out just how dire the privacy situation has got and how bad the general public is at understanding the problem. Whether its celeb-twinning apps or Facebook, users simply do not know enough about how their data is being used nor how to discuss the issue.

Opaque algorithms and operations allow executives to dismiss the concerns of journalists and activists as unfounded or ignorant. They argue that critics are casting normal, industry-standard practices and terms of service agreements as malicious. What does it say about us or the culture built atop the modern internet that Byzantine terms of service agreements that few understand or even bother reading govern so much of our lives online?

Chinese Hackers Threaten the Internet and Democracy

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Over the past decade Chinese hackers have been increasingly attacking the United States and other countries that threaten the hegemony of The Party.

Many thought the internet would bring democracy to China. Instead it empowered rampant government oppression, and now the censors are turning their attention to the rest of the world.

Chinese hacking groups fall under the category of Advanced Persistent Threat (APT). The United States and China have this weird, sadomasochistic relationship, and while I don’t believe in trade wars, I think it’s important we send a message that the U.S. won’t tolerate such egregious behavior from our partners.

5 Pro Apps You'll Want on Your iPad Pro

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Did you get an iPad Pro recently and need some pro apps? Or maybe you’ve had one for a while and still can’t find pro apps. Here are five that we’ve found that take advantage of the iPad Pro’s hardware.

5 Ways to Improve Apple Services

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Michael Grothaus writes about five ways to improve Apple services, a drum that Tim Cook has been beating for the past couple years.

The problem for Apple is that the iPhone is such a large part of its business. If the company is going to continue to grow, what product could step up to take the place of lagging smartphone sales?

I’ll paraphrase Kelly Guimont’s comment on a recent episode of Daily Observations. If Apple truly wanted to be a services company, it should have been improving services all along. Don’t wait until the last minute when the iPhone puts you into panic mode.

How a Designer Uses iPad Pro as the Main Computer

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The next iPad-Pro-as-main-computer narrative comes from Hicks Design. Jon shared his reasoning and workflow, as well as shortcomings & workarounds.

It’s started slowly, but the platform has been maturing and I’ve been using it more and more as my main computer. There are limitations and issues, which I’ll come to, but I keep coming back to it as a my main design tool. There’s something very alluring about this light and portable thin slab of glass that can do (almost) everything I need it to.

Apple Researching Connected Clothing

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connected clothing patent

Apple is researching connected clothing that could link to your iPhone and other devices, according to a new patent. AppleInsider reported that the patent, filed Thursday, was titled “Fabric with Electrical Components.” It seems likely that any product that did emerge from this work would focus on health monitoring. On Tuesday, Apple CEO Tim Cook again emphasized how important he considers the company’s work in this field. He told CNBC that it is Apple’s “most-important contribution to mankind.”

A patent application from Apple published by the United States Patent and Trademark Office on Thursday titled “Fabric with Embedded Electrical Components” attempts to work around the problem by describing how fabric-based items could be created, with the fabric itself being the connectivity method. The core of the idea resides with the fabric, in that it is woven together with conductive and insulating yarns. The conductive yarns reside in the inner layers of the weave, while the insulating yarns on the outside prevent any undue contact with the conductive versions.

EU Does not Have a Coordinated Plan to Fight Election Hacking

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LONDON – The EU does not have an overall plan to deal with hackers seeking to disrupt its election in May 2019.  According to a feature in Wired, each of the 27 states who will be in the EU when the election takes place is expected to secure the vote in their own country. Consequently, smaller member states could be left vulnerable, and cyber-attacks or disinformation could have a serious effect on the election results.

If a tiny member state is left it to go alone against Russia’s state-backed hacking teams and disinformation brigades, the calculus of the European Parliament could be engineered by a third-party state to tilt in its favor. The stakes are huge, and some say the EU hasn’t faced up to the enormity of the issue.

Preorder Opens for 2018 iPad Pro Brydge Keyboards

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Brydge keyboards for the 2018 iPad Pros are now available to preorder. The 11-inch model is US$149.99 and the 12.9-inch keyboard is US$169.99. The new keyboards offer different viewing modes, like a tablet mode where you fold the keyboard back, and a movie mode that places your iPad at an angle. The keyboards have USB-C connectivity which means you can charge the keyboard from the iPad Pro as you use it. There is also a new snap-on magnetic cover that protects the back of your iPad Pro.

Astronomers Record Intergalactic Fast Radio Bursts from Same Location

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There have been a number of remarkable space-based developments recently. Today brought another. The Verge reported on papers in the journal Nature that discussed fast radio bursts (FRBs) – repeated pulses of radio waves that came from outside our own galaxy. In July and August 2018, some of these came from the same location. It gives scientist a chance to pinpoint where they actually came from and what is sending them towards Earth. The pules could also help scientists find out what is in the regions between galaxies.

Most FRBs have been momentary blips in the sky — at least as far as we know. These explosions of radio waves will last for just milliseconds and then disappear, never to be seen again. They seem to come from some incredibly distant spot in the Universe — sometimes billions of light-years away. The first FRB was discovered in 2007, and since then, we’ve confirmed 52 sources of these transient bursts. But in 2015, a special FRB discovery was made when multiple flashes were found that came from the same location. That provided an opportunity to help locate its source, and today’s FRB gives scientists another shot at that goal.