AirPods

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Will Apple Kill Beats? Probably Not This Year

Andrew Orr ·

As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:

If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.

My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.

TMO Deals

Last Chance for iPhone 11 256GB + AirPods and Charging Pad Giveaway

Bryan Chaffin ·

Our iPhone 11 256GB + AirPods and Charging Pad Giveaway is coming to an end today. With this giveaway, you have a chance to win an iPhone 11 (256GB), a pair of AirPods, and a wireless charging pad. All you have to do is register on our deal site, if you aren’t already, and click the Enter to Win button. There’s a social media link you can use to try and get more entries, too. The giveaway ends at 11:59 PDT tonight (Monday night).

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This Trick Might Save Your AirPods’ Battery Life

Andrew Orr ·

Redditor u/smakusdod proposes a trick that could help with your AirPods’ battery life. It involves resetting the AirPods case and draining the batteries of both the AirPods and the case to re-calibrate the battery life measurement system.

I completely reset the AirPods case (holding down the white button on the back for 10+ seconds), and re-paired them with my iPhone. I then completely drained both AirPods down to zero, and the case itself down to zero through normal usage. Then, I put the dead AirPods into the dead case, and charged them both up to 100%.

At some point over the weekend I’ll try this to see what happens. My AirPods haven’t significantly lost battery life, but I have noticed one Pod has a slightly lower maximum charge than the other one.