Apple is reportedly working on high-end over-ear wireless headphones – seemingly a direct competitor to its own Beats brand.
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As shared by The Loop, there is some speculation on whether Apple will end the Beats brand. iMore says Apple should kill it, while 9to5Mac claims to have learned there is no plan to kill it. It started because of a separate rumor that Apple will release over-the-ear headphones under the AirPods brand. Quote from the iMore piece:
If Apple is truly planning to release over-the-ear noise-canceling pair of headphones similar to the Bose 700 has Jon Prosser suggests, it would be incredibly redundant to continue to release Beats as well. The Apple brand is just more valuable to Apple than the Beats brand — plain and simple.
My two cents is that Apple will probably phase out Beats, but not this year. It will be a gradual process over the next 10 years, like how the iPod touch still gets an occasional refresh but otherwise isn’t mentioned. You can’t kill a brand like Beats overnight. Once over-the-ear AirPods come out, and they will, phase one will be complete. There will be an AirPod for each Beats category, because you can’t leave customers hanging without alternatives, thank you very much.
Today Twelve South announced AirBag, a mini AirPods bag meant to hold your AirPods or AirPods Pro. It’s made with full-grain leather and includes a strap to sling it over your shoulder. It’s also a limited edition product, and as of this writing there are 683 AirBags left. You can get one on Twelve South’s website for US$49.99.
AirBag is a genuine leather micro-mini bag made exclusively to carry and protect AirPods Pro. Wear this petite vintage pouch over your shoulder, around your neck or ditch the strap for the little leather top handle. A metal snap button keeps your AirPods safe and secure. AirBag works with wireless charging and has an opening for Lightning charging.
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Our iPhone 11 256GB + AirPods and Charging Pad Giveaway is coming to an end today. With this giveaway, you have a chance to win an iPhone 11 (256GB), a pair of AirPods, and a wireless charging pad. All you have to do is register on our deal site, if you aren’t already, and click the Enter to Win button. There’s a social media link you can use to try and get more entries, too. The giveaway ends at 11:59 PDT tonight (Monday night).
AirPods dominated the growing wireless earbuds market in the last quarter, thanks, in part, to the release of the AirPods Pro in October.
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