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Windows 11: What Apple Can Learn From Microsoft's Upcoming OS

Charlotte Henry ·

Microsoft recently unveiled Windows 11. With the first test builds now available, Mac user Parker Ortolani decided to give it try for 9to5Mac and see if there is anything Apple can learn from it.

Windows has never looked “beautiful.” It’s always been a mashup of different eras going back to the ’90s with some paint on the surface. Windows 10 did a nice job of covering up some of the mess and it made the OS more usable. But Windows 11’s biggest feature by far is its new design language that extends across the system. It’s still familiar and recognizable as Windows, but it feels like they really care about the way this operating system looks and feels in a way they haven’t before. The company has implemented a fresh new look for the task bar and the start menu. Icons have fun new playful animations, and many also have a new look with more personality and depth. The default wallpapers included in Windows 11 complement the new taskbar really nicely as well.

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‘Best days’ For Both Mac and iPad Still to Come, says Analyst

Charlotte Henry ·

The “best days” for both the Mac and iPad may still be ahead. That’s according to a new analysis from Loup Ventures, seen by AppleInsider.

Loup Ventures cofounder and analyst Gene Munster recently analyzed Mac and iPad lead times, or the expected shipment date after an order is placed. Spot checks of estimated order delivery suggest that Apple was correct in its guidance that demand would be supply gated, and not demand-gated. Although the extended lead times are attributable to ongoing chip supply constraints, Munster sees them as a positive indicator of iPad and Mac demand. The analyst believes that both lineups are continuing to see tailwinds from a work-from-home and remote education environment, despite the lifting of stay-at-home orders and other restrictions in many regions.

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Amazon and Apple Most Valuable Brands, but Chinese Firms Closing in

Charlotte Henry ·

Amazon and Apple are still the world’s most valuable brands according to a Kantar Brand Z survey. However, as Reuters noted, Chinese firms are hot on their heels.

“Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market,” said Graham Staplehurst, global strategy director at Kantar BrandZ. Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo (PDD.O) and Meituan (3690.HK), China’s top liquor maker Moutai (600519.SS), China’s TikTok and America’s Tesla (TSLA.O). Tesla, founded in 2003, was the fastest growing brand and became the most valuable car brand, growing its value by 275% year-on-year to $42.6 billion, Kantar said.

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This Man Warned Apple About China Years Ago

Andrew Orr ·

Apple hired Doug Guthrie in 2014 to help the company navigate China. But he warned executives of the growing power of Xi Jingping.

Apple, more than any other company, has been vulnerable to the government’s harder line. As a result, over the past several years, Apple has made compromises in China that undercut the values its executives have put at the center of its brand. To placate the authorities and keep its global business running, Apple has put its Chinese customers’ data at risk and aided the Chinese government’s vast censorship operation.

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Apple Shares Entrepreneur Camp Participants' Inspiring Stories

Charlotte Henry ·

Apple runs an Entrepreneur Camp in which participants are supported to develop and create new products. It shared the story of some of those involved in the program (pictured above).

Hopscotch founder Samantha John wanted to create an app that ignited the imaginations of young girl coders. Hopscotch is a code-learning app that enables kids to learn to think creatively and learn the fundamentals of code by building their own games, art, and stories. Kids and teens can publish their creations to Hopscotch’s fully moderated community where they can can play and learn together. John first learned the power of code through her coursework in college, but she noticed that a lot of her male friends had learned coding much earlier. “I wanted to make something for little me!” says John. “All my male coder friends had learned when they were kids, and it had not been something on my radar. I wanted to change that for the next generation.”

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Experts Key to Epic vs Apple Battle

Charlotte Henry ·

The Epic Games vs Apple case is well underway. A key part of the trial is expert witnesses, with David Evans, chairman of Global Economics Group set to be there for the Fortnite maker. Reuters has a breakdown of the significance of his, and other, appearances.

On the stand this week, Evans testified that Apple is what is known as a single-brand market, arguing that once consumers buy an iPhone, the costs of switching to an Android are so high that they rarely make the jump. Since about 2010, Evans testified, Apple’s App Store has effectively been its own market, and users rarely venture outside. After Apple kicked “Fortnite” off the App Store, Evans testified, only a small fraction of Apple users jumped to other devices like PCs or gaming consoles to play “Fortnite.”