Apple Researching Connected Clothing

Apple is researching connected clothing that could link to your iPhone and other devices, according to a new patent. AppleInsider reported that the patent, filed Thursday, was titled “Fabric with Electrical Components.” It seems likely that any product that did emerge from this work would focus on health monitoring. On Tuesday, Apple CEO Tim Cook again emphasized how important he considers the company’s work in this field. He told CNBC that it is Apple’s “most-important contribution to mankind.”

A patent application from Apple published by the United States Patent and Trademark Office on Thursday titled “Fabric with Embedded Electrical Components” attempts to work around the problem by describing how fabric-based items could be created, with the fabric itself being the connectivity method. The core of the idea resides with the fabric, in that it is woven together with conductive and insulating yarns. The conductive yarns reside in the inner layers of the weave, while the insulating yarns on the outside prevent any undue contact with the conductive versions.

Apple Services are Where the Growth is Now

After some rough financial news, Tim Cook is reassuring investors that Apple isn’t done growing by highlighting Apple services.

Step back from the gyrations of the moment, and there’s an emerging strategy for Apple: Sell fewer iPhones and assorted devices such as Macs and iWatches at a higher price than mass-market rivals, and then flood those millions of users–who have more than average disposable income because they were able to afford those devices in the first place–with apps and content that they will pay for.

I expect big improvements in Apple services in the future. Better iCloud storage, an Apple News content subscription (which I will happily pay for if it means no longer needing to visit ad tracking-riddled websites), an Apple video subscription, and more.