Behind the Scenes of VSCO With CEO Joel Flory

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VSCO is my favorite photo editor and TechCrunch’s Kate Clark sat down with CEO Joel Flory to talk about his company.

Without selling ads or customer data, VSCO has developed a sustainable subscription-based business and written a new playbook for social media businesses in a world where Facebook’s advertising-based model is king. For those fed up with platforms that have facilitated bullying and failed to prioritize privacy, VSCO may be a protective corner of the internet.

I have a couple more VSCO articles planned for the future, like a review of the editing tools.

VSCO Redesigned its Feed to ‘Slow Your Scroll’

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Photo app VSCO has redesigned its feed so that images are bigger. You’ll see single images at a time, instead of the old style where each image was smaller and alternated.

We believe this redesign will help you explore your VSCO feed in a new way, allowing the subtleties of each image to be front and center as you scroll. At VSCO, creative expression often starts with inspiration and sometimes that requires taking the time to appreciate the details as much as the complete work itself.

I think it’s an improvement and I’m glad to see it.

VSCO Hasn’t Released a Film X Preset Since January

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The story I’m linking to is a bit of a behind-the-scenes look at the effort VSCO puts into emulating analog film. The company releases these special presets as part of its VSCO X membership, which costs US$20/year.

Its Film X filters recreate the look of long-gone analog films like Ektar 100, Portra 400, and Kodak Tri-X (a favorite of the late street photographer Garry Winogrand). It’s a long process that involves not just coding, but locating old film stock and reverse engineering the pictures captured on it.

It’s interesting to read, but I’d also like to take this opportunity to say that I’m a VSCO X member and VSCO hasn’t released a Film X preset since January. We were promised one new preset every month. Time to cancel?

VSCO X January 2019: Kodak Portra 400NC

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VSCO X is a membership program for the photography app VSCO. It’s a yearly subscription that offers members exclusive film emulation presets. Members also have access to the entire library of 130+ presets. The membership costs US$19.99/year.

Now available exclusively for VSCO members, Kodak Portra 400NC was originally released in 1998 and became a favorite amongst portrait and fashion photographers. With its natural tones and low contrast, KP5 allows the styles that surround you to stand out.

The Mac Observer has a full list of Film X presets that are updated every month.

VSCO X January 2019: Kodak Portra 400NC