Apple TV

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Apple TV Strategy by the Numbers

John Martellaro ·

At one time, it was theorized that Apple would make its own TV set, integrated with Apple TV functionality. Instead, Apple has gone one better by seeking to integrate the Apple TV (4K) into TVs made by others. LoupVentures has the strategy and the numbers.

We believe, eventually, many major TVs will embed Apple TV software. This adoption curve may be similar to CarPlay …

Apple’s approach to the living room has been… led by Apple TV which we estimate is now used in 26m US homes monthly (21% of US households). We believe there are 53 million active Apple TVs worldwide.

While this may appear to be the beginning of the end of the Apple TV box, we believe the device will retain unique value. We believe the standalone box will continue …

This is, of course, all about ramping up for Apple TV+ subscriptions.

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Apple Adds HBO to Apple TV Channels in Betas

Andrew Orr ·

Apple adds HBO to Apple TV Channels in the latest betas of iOS 12.3 and tvOS 12.3. Channels lets users subscribe to streaming video services from within the TV app.

The most notable addition is HBO for $14.99 per month, in time for the final three episodes of Game of Thrones, while other recently added channels include Cinemax, EPIX, Sundance Now, Lifetime Movie Club, and UMC.

Cool Stuff Found

Baseball Training and Lifestyle Network Comes to Apple TV

Andrew Orr ·

Stick & Ball TV announced today the launch of a baseball training and lifestyle network that will be coming to the Apple TV through its iOS app. It will have live and on-demand instructional videos and original content designed for players of all ages, as well as coaches. Stick & Ball TV’s CEO Jeremy Harrell said: “The response from coaches, players and industry partners has been overwhelming. Our coaches and partners recognize the passion we possess and see the potential of our streaming platform. They want to join forces to do something that has a long-term, positive impact on the game we love.” The app is free to download and you can get a free 30-day free trial. After that, premium subscriptions will start at US$9.99/month or US$99/year. You can use the code LAUNCH20 to save 20% on an annual subscription, which is valid until April 25.

Podcast

Apple's Slice of Medical Industry, Apple TV Hardware and Competition, with John Martellaro - ACM 507

Bryan Chaffin · · 1 Comment

Apple says that it wants a tiny sliver of the ginormous medical industry, and Bryan Chaffin is joined by guest-cohost John Martellaro to discuss what that might look like. They also discuss Apple TV hardware, what Apple’s new TV+ announcement might mean for its hardware business, and the state of Apple TV’s competition.

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Sign up for 4 Months of DirecTV Now, Get a Free 4K Apple TV

Andrew Orr ·

DirecTV Now is offering customers a free 4K Apple TV when you prepay for four months of service.

4K Apple TV (32 GB): Ends 4/30/2019. New sub’s only. Must prepay first four months of service at full price. Requires minimum $50/mo. subscription before taxes. Device and prepayment are nonrefundable. New subscribers only. Online orders will be shipped via FedEx ground to address provided. Allow 1-2 weeks for delivery. Offer limited to 1 per DIRECTV NOW account; 2 per shipping address. Not combinable with select offers. 4k HD not avail. w/DIRECTV NOW.