There were many standout moments during the WWDC 2019 keynote. Not least when Tim Cook unveiled a new Mac Pro. However, it was not just the machine that drew gasps. Apple asking nearly $1000 for the Pro Stand for the computer’s new monitor certainly attracted attention too. At Wired, Sophie Chara argued the Pro Stand’s price is indefensible.
We could try to mount a defence. An Apple Watch Series 4 costs $399 (we’re sticking with dollars, as there’s no UK price for the stand, display or Mac Pro yet)) and the new Pride Watch strap is $49: that’s 12 per cent. The new iPad Air is $499, the 2nd gen Apple Pencil is $129 and the Smart Keyboard is $159: that’s 25 per cent and 31 per cent respectively for the iPad accessories. Suddenly, $999 – or ten/twenty per cent – isn’t so outrageous. Only it very much is. Apple itself is known for commanding high prices, but even compared to its own kit, the Pro Stand seems to have created a class of its own in terms of the Cupertino excellence mark-up.
It is our sincere pleasure to welcome Smile back again as a sponsor for our WWDC 2019 coverage. It takes a lot of effort, time, and money to accomplish the type of coverage we do here at TMO each year, and we hope you’ll join us in thanking Smile for their support in making sure that happens for all of you.
Apple revealed the winners of its Design Awards at WWDC 2019 praising developers’ artistry and technical achievement.
Kelly interviews Ish Shabazz and Kendall Gellner about yesterday’s announcements and how it affects what they are developing.
Away from the excitement of new Mac Pros and operating systems for Mac and iPad, another thing stood out at WWDC 2019. Apple is making privacy-as-a-service a core part of its offering, as Darrell Etherington noted at TechCrunch.
Apple has been playing up its privacy game for at least a few years now, and in the Tim Cook era it’s especially come to the fore. But today’s announcements really crystallize how Apple’s approach to privacy will mesh with its transformation into becoming even more of a services company. It’s becoming a services company with a key differentiator – privacy – and it’s also extending that paradigm to third-parties, acting as an ecosystem layer that mediates between users, and anyone who would seek to monetize their info in aggregate.
The base model of the 2019 Mac Pro is US$5999. It’s a very basic model. How much would a fully configured system cost? Who would buy that? Let’s take a look.
macOS Catalina will bring with it a new wireless continuity feature, Sidecar, that allows users to have an iPad as a Mac’s secondary display.
Please join me in thanking SaneBox for joining us as a WWDC Coverage Sponsor for 2019. I have been a SaneBox user for almost six years now, and I can’t imagine life without it. Put quite simply, SaneBox becomes your very trainable (and coachable!) partner in taming your inbox exactly to your liking.
Yes, some things happened at WWDC, and your two geeks discuss them. But first, some Cool Stuff Found. We can’t ignore that stuff, after all! Then it’s time for a jam session all about macOS Catalina, the new Mac Pro, and a few other things related to Apple’s announcements this week. All very cool stuff, and you’re guaranteed to learn at least five new things!
WWDC confirmed that iTunes will be no more in macOS Catalina. It will be replaced by three new apps – Music, TV, and Podcasts.
We saw a preview of some macOS Catalina features on stage, but Apple didn’t have time to cover them all. On the preview page we see a full list of features coming.
LIke our iOS 13 device support page, we now have a list of the macOS Catalina device support. And it supports a wide range of devices.
Apple announced new tools for developers at WWDC which they said make it easier for developers to produce powerful new apps.
iOS 13 brings a lot of new updates, and the Photos app is getting some big new features. Here are all of the iOS 13 photo features coming.
Dave and Kelly recap the first day of WWDC including the (public) keynote address and the State of the Union, new hardware, and new software.
Our sincere thanks to iMazing for joining us again this year as a WWDC coverage sponsor. iMazing is the Swiss Army Knife of iPhone management. It runs on your Mac, letting you make Time Machine style backups, easily transfer documents, media and content, manage your apps, and much, much more.
Apple introduced Dark Mode in iOS 13 during Monday’s WWDC keynote event. My kneejerk reaction was that it looks much better and more useful than Dark Mode in macOS Mojave, but we have yet to test it. Below is the atmospheric video the company used to announce it. It includes some screenshot at the end, accompanied by the airy grove “Magic” by Mr. Jukes.
Apple unveiled enhancements to Memoji for iOS 13 during Monday’s WWDC keynote address, including a variety of customizations designed to help you make your Memoji look more like you. What was interesting to me was the “Makeup Tutorial” starring Patrick Starrr and Desi Perkins. These two younger folks are beauty influencers. What that means is that they make a bunch of beauty and makeup videos and have more followers than you can shake a stick at. What they are not are tech executives. Or coders. Or traditional celebrities. Or even project managers in Apple’s Memoji team. So, this represents Apple stepping outside the box, and it also means Apple is thinking differently about how to reach young people. Tapping social media influencers to spread the word about new customization features in Memoji means that Apple is targeting millennials and Generation Z. What it also means is that if you think this video is stupid or a bad idea, you aren’t the target market, and that’s OK. As it is, these new customization features are yet another step in Apple’s inexorable push in making iMessage a social media platform unto itself.
Here’s a Mac Pro (and Pro Display XDR) video, narrated by Jony Ive (and Dan Riccio) that didn’t make the cut during the WWDC 2019 Keynote.
At the risk of invoking the term “cheese grater 2.0” (everyone else will), Apple has unleashed a powerful new Mac Pro that looks to have fully acknowledged the need of pros and appears to have done everything right. Congrats to Apple.