The Mac Observer's WWDC 2019 coverage sponsored by:

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  • Bombich / Carbon Copy Cloner
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Mac Pro's $1000 Monitor Stand is Ridiculous

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Mac Pro Monitor Stand

There were many standout moments during the WWDC 2019 keynote. Not least when Tim Cook unveiled a new Mac Pro. However, it was not just the machine that drew gasps. Apple asking nearly $1000 for the Pro Stand for the computer’s new monitor certainly attracted attention too. At Wired, Sophie Chara argued the Pro Stand’s price is indefensible.

We could try to mount a defence. An Apple Watch Series 4 costs $399 (we’re sticking with dollars, as there’s no UK price for the stand, display or Mac Pro yet)) and the new Pride Watch strap is $49: that’s 12 per cent. The new iPad Air is $499, the 2nd gen Apple Pencil is $129 and the Smart Keyboard is $159: that’s 25 per cent and 31 per cent respectively for the iPad accessories. Suddenly, $999 – or ten/twenty per cent – isn’t so outrageous. Only it very much is. Apple itself is known for commanding high prices, but even compared to its own kit, the Pro Stand seems to have created a class of its own in terms of the Cupertino excellence mark-up.

WDDC 2019: Apple is a Privacy-as-a-Service Company

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privacy Sign in with Apple

Away from the excitement of new Mac Pros and operating systems for Mac and iPad, another thing stood out at WWDC 2019. Apple is making privacy-as-a-service a core part of its offering, as Darrell Etherington noted at TechCrunch.

Apple has been playing up its privacy game for at least a few years now, and in the Tim Cook era it’s especially come to the fore. But today’s announcements really crystallize how Apple’s approach to privacy will mesh with its transformation into becoming even more of a services company. It’s becoming a services company with a key differentiator – privacy – and it’s also extending that paradigm to third-parties, acting as an ecosystem layer that mediates between users, and anyone who would seek to monetize their info in aggregate.

Mac Pro: You Want It? You Got It! – Mac Geek Gab 764

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Mac Pro at WWDC with Mac Geek Gab title

Yes, some things happened at WWDC, and your two geeks discuss them. But first, some Cool Stuff Found. We can’t ignore that stuff, after all! Then it’s time for a jam session all about macOS Catalina, the new Mac Pro, and a few other things related to Apple’s announcements this week. All very cool stuff, and you’re guaranteed to learn at least five new things!

Apple's WWDC Memoji Makeup Tutorial Starring Patrick Starrr and Desi Perkins

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Apple unveiled enhancements to Memoji for iOS 13 during Monday’s WWDC keynote address, including a variety of customizations designed to help you make your Memoji look more like you. What was interesting to me was the “Makeup Tutorial” starring Patrick Starrr and Desi Perkins. These two younger folks are beauty influencers. What that means is that they make a bunch of beauty and makeup videos and have more followers than you can shake a stick at. What they are not are tech executives. Or coders. Or traditional celebrities. Or even project managers in Apple’s Memoji team. So, this represents Apple stepping outside the box, and it also means Apple is thinking differently about how to reach young people. Tapping social media influencers to spread the word about new customization features in Memoji means that Apple is targeting millennials and Generation Z. What it also means is that if you think this video is stupid or a bad idea, you aren’t the target market, and that’s OK. As it is, these new customization features are yet another step in Apple’s inexorable push in making iMessage a social media platform unto itself.

WWDC 2019: New Mac Pro Does Everything Right

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At the risk of invoking the term “cheese grater 2.0” (everyone else will), Apple has unleashed a powerful new Mac Pro that looks to have fully acknowledged the need of pros and appears to have done everything right. Congrats to Apple.