Jeff Butts hates to be a complainer, but there were a couple of Apple toys we just didn’t hear about in Cupertino’s “Hi, Speed” keynote.
On Wednesday, Tile told a congressional panel that Apple didn’t live up to its promises to resolve a dispute between the two companies.
Tile had objected to Apple requiring its users to repeatedly agree to allow Tile to operate in the background, which is crucial to Tile’s service…Tile also said that there were indications that Apple planned to update its Find My product, adding hardware, so it would be a competitor to Tile.
Those are Tile’s two arguments. One – They’re mad that Apple cracked down on apps collecting location data in the background. No sympathy there from me. Two – Apple allegedly plans to compete with Tile with its own hardware Bluetooth device, rumored “AirTag.” Tile is acting as if Apple specifically aimed its location crackdown at them, to set itself up for AirTag, but I’m not sure if that’s right. Tile certainly wasn’t the only one doing that.