These Could Be the Official Names of Apple's New iPhones

Kudos to 9to5Mac‘s publisher, Seth Weintraub, for a huge scoop. Reporting fromĀ Internationale Funkausstellung Berlin (IFA), an electronics trade show in Berlin, Mr. Weintraub uncovered what could well be the official names of Apple’s next round of iPhones. Specifically: iPhone 8, iPhone 8 Plus, and iPhone Edition. The news is based on leaks from Apple’s supply chain that wound up in the hands of case makers. Those case makers were confident enough in their intel to start printing up packaging for cases for unannounced iPhones. Read through his entire piece, as he makes a very compelling argument for why this information is likely reliable. If it does turn out to be true, it would mean that Apple is skipping the “iPhone 7s” and jumping straight to iPhone 8 for its base iPhone line. The much-rumored special iPhone, which had been dubbed everything from iPhone Pro to iPhone 8, will be iPhone Edition. It’s a good lineup of names, in my opinion, and I think there’s a lot of merit to this story.

TMO Background Mode Encore #2: Former Apple Senior Director Michael Gartenberg

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. For his third appearance on Background Mode, we made a list of seven discussion items we both thought would be interesting. We got through two, but chatted about them in detail. The first was all about what’s to be gained by Apple allocating about a billion dollars to create original TV content. In the second segment, we talked about Apple’s struggles in the education market. Michael made some very interesting and very pointed observations. Don’t miss this one!