Instagram announced Monday that it is asking users to confirm their birthday if they have not shared it with the photo-sharing service before. Pavni Diwanji, VP of Youth Products at the Facebook-owned app, said in a blog post that it was aiming to create better safety features for younger users.
First, we’ll start to ask you for your birthday when you open Instagram. We’ll show you a notification a handful of times and if you haven’t provided us with your birthday by a certain point, you’ll need to share it to continue using Instagram. This information is necessary for new features we’re developing to protect young people. Second, if you see warning screens placed on posts, we’ll ask you for your birthday before you can see the post. These screens aren’t new, and we already show them on posts that may be sensitive or graphic, but we don’t currently ask for your birthday when viewing these posts. Now, we’ll start asking for your birthday on some of these screens if you haven’t shared it with us previously.