Weed Influencers Online are Helping Firms Get Around Advertising Regulations

· Charlotte Henry · Link

Weed firms are using online influencers to get around rules that prohibit the marketing of cannabis, even in U.S. states where the drug is legal. These influencers tend to be young women, who post on Instagram and YouTube, according to a report in Wired. Content can range from confessional videos to product reviews. Even though YouTube said it prohibits content around regulated substances like marijuana and removes the videos when it discovers them, firms marketing the products are benefiting from the influencers’ work.

For marketing agencies and companies selling cannabis products, influencers have been a boon – a creative way to get around regulations, with the added impression of authenticity. Typically, the more people that are looking at your product, or your posts, the better. But as public and legal attitudes to cannabis have shifted, the subcultures immersed in it are being subject to more scrutiny than before.

Amount Ad-Buyers Spend on Instagram Digital Video to Double

· Charlotte Henry · Link

Instagram Stories on the Web

The share of ad-buyers’ digital video budgets that is spent on Instagram will double from 2018 to 2020. Bloomberg News reported on a new survey by financial services firm Cowen. It found that 61% of the respondents, who collectively represented approximately $14 billion in ad spend, consider the photo-sharing app the go-to platform for launching a campaign targetting 13 to 34 year-olds.

“Stories” — a relatively new Instagram feature — are helping to grow the app into a campaign favorite. Instagram Stories appear “poised for greater adoption” as more ad buyers allocated some portion of their spend to the feature in 2018 than the year prior, said Cowen’s John Blackledge in a note. Instagram even beat out TV in this younger target group, a medium only 3 percent of respondents said was a primary platform.

Here's How to a Send Voice Note on Instagram

· Charlotte Henry · Quick Tip

Instagram has added the ability to send and receive a voice note in the app, the simple tool adds a new dynamic to the photo sharing app.

InstaScam - Blue Ticks for Sale

· Charlotte Henry · Analysis

Instagram users have paid others to help them receive a verified blue tick in what is a growing scam on the photosharing network.

How to Use Instagram's Your Activity Dashboard

· Charlotte Henry · Quick Tip

Charlotte Henry has a quick guide for using Instagram’s new ‘Your Activity’ feature to help users reduce their screen time

How to Enable Instagram Two-factor Authentication

· Jeff Gamet · Quick Tip

Instagram two-factor authentication setup on iPhone

Instagram accounts are getting hacked in big numbers right now so you should enable two-factor authentication on your account. Read on to learn how.

This Instagram Account Shows How Alike Photographers Are

· Andrew Orr · Cool Stuff Found

I discovered an Instagram account last night called @insta_repeat. The account posts collages of photos from all of the cookie cutter “adventure photographers” on Instagram. Don’t get me wrong. I follow some of these photographers and they are really good. I don’t want to diminish or disparage their skills. But they’ve fallen into the Instagram trap, where they post popular photos that people like, and other photographers see that popularity and post similar photos to get on the bandwagon. I think a lot of them are independent artists, and they don’t have the luxury of choice that photographers who get sponsored or have a business do. The account does it with class. No calling people out, or public shaming. Just simple collages of similar photos.

This Instagram Account Shows How Alike Photographers Are

Instagram Introduces 'You're All Caught Up' Feature

· Bryan Chaffin · Quick Tip

Instagram's You're All Caught Up Message

Instagram announced a new feature that may help you curb that endless scrolling thing that Instagram has been trying so hard to get you to do in the first place.

Instagram Lets People Add Music to Stories

· Bryan Chaffin · Cool Stuff Found

Instagram announced Thursday that users can now add music to their Stories, the temporary videos borrowed from Snapchat. Users will be able to select a song, searching by name, mood, genre, and other criteria. Once selected, users can scrub through it to find the part that matches their video, and then post it. Users can also choose a song before starting a live video. So far, you can only select from a limited library of songs chosen (and paid for) by Instagram. The company said it was adding more songs to that library “daily.” Go forth. Influence.

Instagram Lets People Add Music to Stories