The advertising industry is waiting with bated breath for the arrival of Apple’s App Tracking Transparency. The feature will arrive in iOS 14.5 and make sure users are asked they want to be tracked across other apps and websites. AdWeek’s Andrew Blustein looked at what the fallout might be (Apple News link).
The median opt-in rate so far is 32%, according to an analysis of 300 apps across 2,000 devices from AppsFlyer, a mobile marketing and attribution company. The analysis found that apps with higher consumer affinity saw higher opt-in rates, hovering around 40%. It remains to be seen whether those opt-in rates will stay consistent when ATT roles out widely. Dating app Bumble said in its S-1 filing that it expects opt-in rates to be between 0-20%. Demonstrating the breadth of the identifier, Trade Desk said that 10% of the 12 million ad opportunities per second on its platform are tied to an IDFA. If opt-out rates are high and IDFAs do become scarce, app developers and publishers should expect to see a 50% decline of in-app CPMs, said Joe Root, co-founder of Permutive, a publisher-focused data management platform. This mirrors the impact media owners saw when Apple introduced ITP, he said.
A report says that Snap Inc has developed a workaround for iOS 14’s App Tracking Transparency feature.
A new report says that Apple has been rejecting updates for certain apps, and the cause may be the use of an SDK from Adjust.
Apple is moving to unblock Asian content in iOS 14.5 after a series of news reports noticed something weird going on.
Lime’s business involves renting out electric scooters and bikes for people, and the company updated its app to add iOS 14 App Clips.
Elcomsoft has announced an update to its iOS Forensic Toolkit, with version 7.0 working on iPhone 12 models and iOS 14 through iOS 14.3.
Apple recently released the fourth beta of iOS 14.5 to developers, and code suggests that updates to the platform could change in the future.
Cloud provider pCloud released a report of the most invasive apps on iOS. No surprise but apps from Facebook are the worst.
Apple seeded beta 4 for iOS 14.5 and iPadOS 14.5 on Monday for developers, a couple of weeks after beta 3.
Apple recently created a new webpage that lists all of its apps from A to X and shares information on its privacy labels in accordance with iOS 14.
Both the public and developer betas of iOS 14.5 and iPad OS 14.5 are now available to those enrolled in the respective programs.
Picture-in-picture has returned for Hulu users running iOS 14, MacRumors reported. The feature had been available for a short period before but was then removed for updadtes.
In the early days of iOS 14 in September, Hulu briefly supported picture-in-picture for iPhone users. Hulu soon removed support, however, to refine the feature and “work on a few updates to provide the best experience for our viewers.” Hulu has quietly welcomed back support with the latest update to the app, alongside the typical bug fixes and improvements. Apple introduced picture-in-picture for the iPhone with iOS 14, allowing users to continue watching a video while also browsing other apps on their device. Popular video-based apps such as Netflix have supported the feature for some time, while others like YouTube for iOS have not.
Over the weekend the Unc0ver team released a new jailbreak that works from iOS 11 to iOS 14.3.
AdGuard published a piece on Monday examining Apple’s new technology coming to iOS 14.5 called Private Click Measurement.
This week Google has finally made progress in adding App Store privacy labels to its apps. Gmail is the second app to get a label.
Charlotte Henry joins host Kelly Guimont to discuss the latest chapter of the (Apple v) Epic Saga, with a preview of some new iOS emoji.
There are new heart emojis, broader gender options, and couples with mixed skin tones in iOS 14.5. Plus the syringe emoji is empty.
Six mobile advertising companies have come together to form an alliance in response to forthcoming privacy changes from Apple.
Andrew Orr and Dave Hamilton join host Kelly Guimont to discuss the new features in iOS (beta) 14.5, including a new way to unlock your phone.
The Mac Observer has a couple of people running the iOS 14.5 beta, and here are some of our favorite features.
