Partner, Many Tricks Software Rob Griffiths - BGM Interview

Rob Griffiths worked for Apple (1990-95), founded macosxhints.com in 2000, went on to write for Macworld Magazine, has done some podcasting, and is currently a partner at Many Tricks Software, makers of great Mac utilities such as Moom, Witch and Name Mangler.

Rob recalled his early years with the T.I. Silent 700, Commodore PET, and Apple II. At Colorado State University, Rob realized programming was not for him and followed a business track. Later, after graduate school, he landed a job with Apple. We chatted about his career, moving on to great years at Macworld Magazine, and then his current partnership at Many Tricks Software. We then delved into WWDC 2020, challenges as an Apple developer, the transition of Macs to Apple Silicon, and the evolution of macOS as a partial touch-screen OS. Good stuff here!

Former Apple Senior Director Michael Gartenberg (#11) - BGM Interview

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. He is currently a freelance writer and has become a regular guest here on Background Mode. This BGM Interview is his 11th appearance.

We explored the WWDC 2020 Keynote in detail. We started with the production values and layout and how some elements of this new kind of presentation might show up in future events. Then we turned to the Mac on Apple Silicon transition and some of the considerations for users. Later, there was a healthy discussion of iOS 14, Scribble and then macOS 11 Big Sur’s design language and how that differs from the nature of the Mac for UNIX users. Michael always delivers keen insights on how Apple markets its products and always helps us better understand the WWDC Keynote.

Watch the WWDC 2020 Keynote

Led by Tim Cook and his executive team, Apple delivered a packed keynote at the all online WWDC 2020 on Monday. It was both a highly impressive production and full of big announcements covering iOS, watchOS, macOS, and more. There was a lot to take in, but the whole thing is available to watch back on YouTube.