The Struggles Faced by Apple's Hourly Workers

We’ve heard lots recently from Apple whistleblowers like Ashley Gjovick and Cher Scarlett, and the broader #AppleToo movement. But the conversation tends to focus on the company’s corporate staff. The Verge has a very powerful and distressing report, containing allegations about what it’s like for those who work in places like the Apple Store.

Over the past five months, Apple’s hourly workforce has been watching as corporate employees advocate for more pay transparency. Some have organized with employees in Cupertino under the banner #AppleToo, to call for better working conditions. Others are just now beginning to speak out — realizing that the issues their well-compensated corporate colleagues are experiencing could be greatly exacerbated on the frontlines. The Verge spoke with 16 current and former employees on Apple’s retail, support, and sales teams who say their complaints about working conditions and pay have largely been ignored. Some say they are governed more by algorithms and systems than actual managers, making it difficult to get holistic help. All of them note that while they came into the job believing in Apple’s mission, they see a profound breakdown in how the company’s corporate values translate to the frontlines.

Apple Begins to Alert Victims of NSO Group's Pegasus Spyware

On Tuesday Apple revealed it is suing NSO Group for its Pegasus spyware that attacks iPhone users. TechCrunch writes that the company has begun alerting victims.

The alerts — which Apple says are designed to inform and assist users who may have been targeted by state-sponsored attackers — were also sent to a number of users in El Salvador. This includes 12 employees from El Faro, an online digital newspaper that has been notoriously critical of the government, as well as two leaders of civil society organizations and two opposition politicians.

Cast of 'The Office' Reveal How The iPod Video Helped Save The Show

Mashable writes how cast members of hit TV show The Office say that Apple, along with the iPod video, helped propel the show to stardom.

“It was young people with their iPods who knew how to set up an iTunes account because their parents didn’t,” Rainn Wilson said. “I think that blindsided everybody, including NBC, that we would be so popular with young people. The fact that we’re most popular with 22 to 25 year olds is really astonishing…”

Apple Temporarily Halts Sales in Turkey

Apple temporarily halted sales in Turkey following a currency crash in the country, MacRumors reported. While the site was functional, customers could not add items to an online basket or check-out. The move occurred on Tuesday, but remained true at the time of this writing.

Right now, Apple’s Turkey storefront is up and operational, but no devices are able to be added to a virtual cart or purchased at this time because of the volatility. A Turkish lira is equivalent to approximately 0.078 U.S. dollars at the current time, and its value has been steadily falling since last week. Over the course of the last year, the Lira has dropped 45 percent vs. the dollar. There is no word on when Apple might resume sales in Turkey, but inflation is close to 20 percent and with Erdogan continuing to refuse to raise interest rates, the downward slide may continue.

Apple Expanding Footprint in Israel

Apple is expanding its R&D footprint in Israel, AppleInsider reported. It is taking a lease one significant site in Herzliya Pituach, a city north of Tel Aviv. The company looks to be placing itself at the heart of the booming tech scene in the country (although many startups operate in Tel Aviv).

It’s not clear whether Apple will lease the entire building, but it is taking a reported 44,000 square meters, plus 650 parking spaces. This adds to the existing 31,000 square meters above ground, reports Globes, and 27,000 square meters underground. The original site housed 800 staff who worked for flash memory producer Anobit, and motion sensing company PrimeSense, both of which had been acquired by Apple. The mid-2015 expansion was reportedly intended to give those staff more room, rather than to make space for more employees.

Qualcomm Sets Out Apple Silicon Competitor

Qualcomm is preparing for battle with Cupertino and its M-series chips. It laid out its competition to Apple Silicon for Windows device, which will launch in 2023, The Verge reported. Perhaps most interesting of all is the fact that those working on this project used to work for Apple.

Dr. James Thompson, Qualcomm’s chief technology officer, announced the plans for the new chips at the company’s 2021 investor day event, with the goal of getting samples to hardware customers in about nine months ahead of product launches with the new chip in 2023. The new chip will be designed by the Nuvia team, which Qualcomm had bought earlier this year in a massive $1.4 billion acquisition. Nuvia, notably, was founded in 2019 by a trio of former Apple employees who had previously worked on the company’s A-series chips.

Get Ready For Apple vs Meta in the AR Headset Wars

Over the years, Facebook and Apple have become involved in an increasingly tense relationship, normally over issues of privacy. We’ve got used to snide comments about tracking and new privacy products. However, in the latest edition of his Power On newsletter, Bloomberg News‘s Mark Gurman suggests we may not have seen anything yet. The fight over the AR headset space is set to be the real battleground, as Apple and the newly rebranded Meta go head-to-head in the hardware space for really the first time.

Meta has shipped headsets for several years, but 2022 is when the market is set to heat up, both in terms of hardware capabilities and competition. Last month, Meta previewed Project Cambria, its first true mixed reality headset. To date, Meta’s headsets have focused on virtual reality, enveloping users completely in the digital world. That compares with augmented reality glasses, which overlay digital information on top of the real world. The Cambria headset mixes both, adding full-color AR overlay abilities to VR. The Cambria headset also has far more advanced processors, sensors and lenses compared with previous Meta devices. That brings us to Apple, which plans to launch a similarly high-end mixed reality headset next year, perhaps within a few months of the Meta device. Apple’s offering will probably be in the $2,000 range, whereas I expect Meta’s to be quite a bit cheaper. Still, the two products will be direct challengers for users looking to jump into the metaverse.