Former Apple Senior Director Michael Gartenberg (#6) - Background Mode Interview

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. In his sixth encore appearance on Background Mode, Michael and I analyze Apple’s 2019 Worldwide Developers Conference (WWDC).

We started with a discussion of the new 2019 Mac Pro and the Pro Display XDR. We also pondered why Apple SVP of Product Marketing, Phil Schiller, was noticeably absent from the stage. As an aside, Michael tells a hilarious story about SVP Schiller that happened back at WWDC 2013. Then we turned to Apple’s Catalyst system and some of the nuances of building and running iOS apps on a Mac. We also touched on iPad OS. Michael is well versed in Apple marketing strategies and is always a delight to have on the show.

Chuck Joiner Interviews Dave Hamilton After WWDC19

The Mac Observer’s Dave Hamilton recently appeared on Chuck Joiner’s MacVoices show. Fresh from WWDC19, Mr. Hamilton talks about first impressions of the new Mac Pro (and its intended market), macOS Catalina a geek’s perspective (like the separate system volume), and HomeKit-enabled routers. I liked his perspective on the Mac Pro. The thousand-dollar stand got most of the media attention, but it’s a pro device for specific audiences, such as videographers. There’s a reason why Apple kept comparing the Pro Display XDR to a US$43,000 Sony monitor. Mr. Hamilton also knows routers well, and how Apple is acknowledging that other companies do networking hardware better.

Migrating iTunes, Upgrading Macs, and a Quick Tip from Craig Federighi – Mac Geek Gab 765

It’s true, Craig Federighi let loose a perfect little Quick Tip last week at WWDC, did you catch it? Your two geeks did, and they’re here to share it with you. In addition to some more Quick Tips from other listeners, this episode is chock full of answers to your great questions on topics like preparing your iTunes library for Catalina, upgrading to a new Mac, and much, much more. Press play and enjoy learning at least five new things!