Apple Profiting From The Pandemic. But That's Not a Bad Thing.

· John Martellaro · Editorial

Tim Cook on stage

Apple is profiting from the pandemic, and some might, at first blush, (wrongly) assume that’s bad. Akin to profiteering. But, actually, it’s an outward sign that Apple is doing things right for its customers.

Apple's Strategy For Igniting Apple TV+ Subscriptions

· John Martellaro · Editorial

The first wave of Apple TV+ subscriptions come up for renewal in early November. Apple is taking steps to make sure those subscriptions get converted from free to paid. John makes a list.

Apple's Art of Mysterious Convenience

· John Martellaro · Editorial

Apple Park building.

Automation and increasing abstraction are what computers are all about. But when does it get creepy and out of control?

NBC Peacock Review

· John Martellaro · Editorial

NBCUniversal Peacock Logo

John has mixed feelings about this new TV streaming service in his NBC Peacock review.

Breaking up With Chrome is Hard, But Right, to do

· Charlotte Henry · Reporter's Notebook

Safari, Firefox, Chrome

Tests prove that Safari outperforms Google Chrome on a Mac. Because of that and the extra privacy, Charlotte is going to give it another try.

Apple TV+ 'Greyhound' Review

· John Martellaro · Editorial

Greyhound

Tom Hanks explained the concept behind his film Greyhound, but critics still didn’t get it. John offers his review.

Apple Services Are Gearing up For The Next Phase

· Charlotte Henry · Columns & Opinions

Logos for Apple Services News+, Music TV+, and Arcade

Apple Services will never overtake selling iPhones in terms of importance to the firm, but they are no longer vanity projects either.

It is Time For a Single, Unified, AppleOS

· Charlotte Henry · Editorial

MacOS, iPadOS and iOS are becoming evermore similar. Apple should fully embrace this, and create an all-encompassing AppleOS.

How to Get NBCUniversal's Peacock Streaming Service

· John Martellaro · Editorial

NBCUniversal Peacock Logo

Currently, the only way to get NBCUniversal’s Peacock Streaming Service is with with Xfinity Flex and X1 box. But that will change later this year.